GreatFlorida of Lake Worth

Lake Worth | Florida

lakeworth.greatflorida.com

Audit

This personal lines agency faced a major blow to their bind rates as Florida insurance rates went up rapidly. Many customers were shopping around with multiple agencies and bind rates stayed stagnant at 20%. Many of these new leads came from the internet and with producers caught up with their current workload they often could not contact the prospect fast enough to close the sale. Internet lead ROI is directly tied to how quickly you can contact them.

Additionally agents were wasting time on non qualified prospects that did not meet strict underwriting requirements that Florida homeowners carriers have. This led to agents spending and average of two hours on clients that did not meet these basic requirements.

• Agents often failed to contact inbound leads quickly enough, losing opportunities in the digital funnel.

• High volume of unqualified prospects wasted agent time—leading to low productivity and low revenue per agent.

Strategy

We built an AI-driven lead generation and conversion engine:

• Implemented LinkedIn Lead Multiplier to generate more new leads for their business

• CRM Lead Nurturing Optimization. Optimized their CRM to get more out of the leads they have. Follow up autonomously without relying on sales reps.

Result

• Bind rate surged from ~20% to 42%—a 110% increase.

• Average new business premium per producer rose by 27.9% month-over-month.

• The agency’s revenue-generation engine became consistent—and higher output across the board meant more revenue without hiring more staff.

This shows that by combining fast lead-response, qualification and optimized sales workflows, agencies can double their effective revenue output per producer without increasing headcount.

Result

Bind rate went from 20% to 42%

Average producer new business premium increased by 27.9% month on month